Objective: The main goal of Pixel Terra was to create an interactive social media experience to see how quickly we could reach 1,000 followers. This unique journey combined audience engagement with a dynamic, evolving digital world.
Concept: Pixel Terra was a creative social media campaign featuring Bob, a digital pixel character. Each day, Bob's world, Pixel Terra, changed colors and themes based on audience interaction. The colors chosen each day were determined by the most popular comment, and every new follower added a pixel to Pixel Terra.
Engagement Strategy: The project engaged the audience through daily updates, where followers could influence the narrative by commenting and voting for the next day's color. This approach fostered a sense of community and participation, as followers could see their direct impact on Bob's world.
Outcome: The project successfully reached its goal of 1,000 followers, demonstrating the effectiveness of interactive and audience-driven content in building a social media following. Through Pixel Terra, we were able to create a fun, engaging, and collaborative space on social media, where followers looked forward to seeing their contributions come to life.
Reflection: Pixel Terra with Bob showcased the power of creative storytelling and audience engagement on social media platforms. It highlighted the potential of interactive content in growing digital communities and the importance of audience involvement in shaping social media narratives.
